It is one of our favorite #KKDL times of year—the announcement of the color of the year or for those on social media, #COTY! Pantone has announced its 2022 color of the year, PANTONE 17-3938 Very Peri, a saturated periwinkle shade that encompasses the soothing qualities of blue, yet at the same time possessing a violet-red undertone that speaks to this shade’s carefree confidence, daring curiosity, and creative spirit.
Image credit: Pantone
The shade was the first Pantone color created by the Pantone Color of the Year educational color program, in keeping with the pace of global innovation. As we are living in transformative times, Very Peri is a symbol of the global zeitgeist of the moment, alone with encapsulating the transition we are going through as our physical and digital lives have merged in new ways.
Image credit: Pantone
With trends in gaming, the expanding popularity of the metaverse and rising artistic community in the digital space PANTONE 17-3938 Very Peri illustrates the fusion of modern life and how color trends in the digital world are being manifested in the physical world and vice versa. Very Peri also aligns with trends representing the new horizon of fantasy and escapism. What are your thoughts about the #COTY2022?