Posted on Dec 21, 2021

It is one of our favorite #KKDL times of year—the announcement of the color of the year or for those on social media, #COTY! Pantone has announced its 2022 color of the year, PANTONE 17-3938 Very Peri, a saturated periwinkle shade that encompasses the soothing qualities of blue, yet at the same time possessing a violet-red undertone that speaks to this shade’s carefree confidence, daring curiosity, and creative spirit.

 Pantone Color of the Year 2022 - Lee Eiseman QuoteImage credit: Pantone

The shade was the first Pantone color created by the Pantone Color of the Year educational color program, in keeping with the pace of global innovation. As we are living in transformative times, Very Peri is a symbol of the global zeitgeist of the moment, alone with encapsulating the transition we are going through as our physical and digital lives have merged in new ways.