
MEET THE DESIGNER, creative Director, and industry connector
Kerrie Kelly, FASID, NKBA
Kerrie Kelly, recent recipient of the 2024 ASID Designer of Distinction Award, is a renowned designer and lifestyle expert known for her distinctive California-inspired design philosophy. In 1995, Kerrie founded the Kerrie Kelly Studio with the goal of making great design more accessible. Over time, this philosophy has evolved into something more – a commitment to bringing thoughtful design into everyday life.
Whether diving into product development or crafting a strategy to connect with the design community, to work with Kerrie is to gain a trusted, industry-savvy partner who bridges the gap between design principles and a life well lived.
In her role as a consultant, Kerrie provides unique and evolving insight that helps brands develop and execute marketing strategies that resonate with the luxury designer – and their customers. This expert insight allows her partners to craft go-to market messaging that drives brand awareness, increases profitability, and establishes market leadership.
As CEO & Creative Director, Kerrie has received national recognition for her expertise in her field. Currently serving as the 2025 National Kitchen & Bath Association (NKBA) Vice Chair, Kerrie is a Fellow, Design Luminary Award recipient and Past-Chair to the National Board for American Society of Interior Designers (ASID) and Houzz Advisory Board Member.
"To work with Kerrie Kelly is to gain a trusted, industry-savvy partner who bridges the gap between design principles and a life well lived."
Brand Partners & Development
As a consultant and industry connector, Kerrie is passionate about telling the story behind the brands she loves.
Whether it’s through creative direction, designer-driven insights, experiential activations, or strategic marketing, Kerrie’s expertise transforms brands into household names among design professionals and consumers alike.
What We Offer
With over 30-years of experience in interior design, trend forecasting, and brand strategy, Kerrie Kelly is more than a designer—she’s a connector, a creative visionary, and a brand amplifier. She collaborates with leading companies to integrate their products and offerings seamlessly into the design community, helping each partner shape their industry presence in meaningful and measurable ways.
Creative Direction & Industry Integration
Kerrie doesn’t just design—she curates. As a creative director and strategic advisor, she collaborates with brands to position their products at the forefront of the industry, ensuring relevance and resonance with designers and homeowners.
Experiential Design & Immersive Environments
From residential projects to immersive showrooms and industry activations, Kerrie applies decades of design expertise to create spaces that bring brands to life—whether it’s through showroom experiences, trade show exhibits, or interactive design collaborations.
Strategic Partnerships & Collaborations
Kerrie bridges the gap between brands and the design industry, fostering partnerships that create impact. She works with companies to develop collaborations that extend beyond sponsorships, creating authentic relationships that drive brand equity.
Designer Network & Industry Insights
With direct access to a network of top designers, Kerrie delivers invaluable insights that shape product development, trend adoption, and brand strategy. Her deep-rooted industry relationships provide brands with an exclusive pulse on what’s next.
Media & Press Network
Leveraging her partnerships with top media houses, Kerrie connects brands with influential press and editorial opportunities to amplify their presence.
Marketing & brand Consulting
With a strategic eye for storytelling and a results-driven approach, Kerrie guides brands in positioning, messaging, and audience engagement—helping them craft a compelling narrative that resonates with designers, trade professionals, and consumers.
Social Snapshot
- 15K Followers
- 6.8K Followers
- 2.5K Email Subscribers
- Monthly Press Interviews
So, what's it like to work with Kerrie?
Don’t just take our word for it – here’s what our partners have said about their experiences working with Kerrie Kelly.