Kerrie Kelly Design Lab - Interior Design, Multimedia, Trendspotting

About the Studio
Our Process
Services
Projects
Awards
Rave Reviews

About the Studio

Designed to Elevate

Kerrie Kelly is a multifaceted design studio bringing thoughtful design into everyday life. To work with Kerrie Kelly—whether through residential interiors, corporate partnerships or lifestyle entertainment—is to gain a trusted, industry-savvy partner who bridges the gap between design principles and a life well lived.

Creative Director

Kerrie Kelly

Meet Kerrie Kelly

Kerrie founded her California-based design studio in 1995 to make great design more accessible. As CEO & Creative Director of the Kerrie Kelly studio, she leads a team of exceptional designers and has built long-term relationships with her brand partners.

Kerrie has received national recognition for her expertise in interior design. Kerrie is a Fellow, Design Luminary Award recipient and Past-Chair to the National Board for American Society of Interior Designers (ASID); National Kitchen & Bath Association (NKBA) Board Member; Houzz Advisory Board Member; and Zillow Interior Design National Spokesperson. Kerrie’s work and expertise have been featured in The New York Times, Bloomberg, Forbes, The Globe and Mail, USA Today and The Wall Street Journal.

In her role as a multimedia consultant, Kerrie guides brands and creates content to help them expand their reach and influence. She serves on the Editorial Board of Furniture, Lighting & Décor and is a speaker and on-air talent for outdoor living and livable design. She is the author of Home Decor: A Sunset Design Guide and Pearson Education’s MyInteriorDesignKit.

Kerrie’s background in construction and business drives her innovation in the field of interior design. As Director of Merchandising of the Del Webb and Pulte Homes teams, she guided designers and homeowners, selecting finishes for over 10,000 new homes and models. Her experience makes Kerrie Kelly the go-to-choice for residential projects; and production and custom home builders wanting a team that is knowledgeable about model home design and its furnishings while targeting specific demographics. Kerrie holds an Interior Design Bachelor of Science degree from Cal Poly, San Luis Obispo and a Masters of Business Administration degree from University of Phoenix.&

Our Process

First and foremost, we want to understand your vision.

Every project is unique. Model homes have a demographic to understand, new construction has a timeline to meet, and renovations always have budgets to consider. With over 20 years in the business, we are comfortable in bringing your vision to life in a seamless way.

We bring that same expertise and industry-savvy approach to our brand partnerships as well. We are well-versed in the product development process and bringing goods to market in a successful, strategic way that benefits all involved. Kerrie has extensive experience working as a spokesperson and tastemaker, and our team is up for any content generation challenge. Kerrie also thrives on speaking on the subjects of interior design and its many facets.

Collaborators & partnerships include:

Brizo
Cosentino
Robern
Hestan
Kohler
Zillow
Milgard Windows
Sherwin-Williams
Coyote Outdoor Living
TileBar
Feizy Rugs
Eldorado Stone

Selected

Projects

Services

What we offer

At Kerrie Kelly, we offer exceptional interior and exterior design services for model homes, large renovations and new construction projects. We also develop product with interior design brands, speak on-air, in interviews and in-person on behalf of the industry and create content to help companies reach the interior design market.

Our Core Services:

In addition, we can provide:

Awards

Together, we make it work

We know that our success is an outcome of our supportive client, vendor, and organizational relationships. Our team of top interior designers is proud to be recognized by institutions across the world for the work that we do in the interior design industry, alongside our clients, and in product development, too. Below are just some of the badges we’ve earned through brand partnerships and media recognition.

2023

2023 Winner: Best of Houzz Design
2023 Winner: Best of Houzz Service
Fixr 2023 Top Interior Design Expert

2022

Feeney Photo Contest: First Place Winner
2022 Winner: Best of Houzz: Design
2022 Winner: Best of Houzz: Service
Fixr 2022 Top Influencer Interior Design

2021

Best of Houzz: Design
Best of Houzz: Service
Top Influencer in Interior Design
Wayfair Home Stylist

2020

Best of Houzz: Service
Best of Houzz: Design

2019

Amara Interior Blog Award Nominee
The Sacramento 300 – Sacramento Magazine
Best of Houzz: Design

2018

2017

2016

ASID 2016 ANDYZ Awards – Excellence in Design
Best of Houzz: Design
Best of Houzz: Service

2015

Houzz 2015 Service
2015 Design

2014

Houzz 2014 Design
Houzz 2014 Service

2013

Runner Up: Walker Zanger Jet Set Pin-to-Win Contest
Best of Houzz: Design
DwellOnDesign + ASID Pin-spiration Competition
Top 5: Le Grand adorne “Light Your Imagination” Contest
Runner Up: Uttermost Pinterest Competition
LuciteLux “Just Imagine” Awards

2012

40 Under 40 – Sacramento Business Journal
Winner of the California Central/Nevada ASID
Chapter awards in the following categories: Residential New Construction, Kitchen and Bath
Best of Houzz Design

2011

Winner of the California Paints Exterior Color Palette Competition

"As a relatively new company, we were looking for a new way to elevate our new office space. We were not exactly sure what we wanted but we did have vague ideas. Enter Kerrie and team. Using their expertise, patience and detail oriented mindset, they used the little bit of information we gave them and they managed to create an amazing image of what our office needed. A key part of their dynamic was communication. Whenever we had questions or concerns, they were very prompt and helpful in their responses, making the entire project a lot easier than expected. After the project was finished, we took a step back and realized everything turned out better than expected. We really appreciate the dedication and efforts that Kerrie and her team put in to our office space!"

“Kerrie possesses a brilliant personality and professionalism that makes working with her a positive experience always. We have an amazing partnership with Kerrie that spans several years. Kerrie is always available to brainstorm and finds the best way to promote our latest ventures. Over the years, we have done several social events, speeches, Instagram takeovers, video content, tradeshows, and trend analyses with her as our spokesperson. She shines on stage when speaking and entertains audiences.”

“Kerrie and I serve together on ASID’s National Board of Directors, and it was clear to me early on that Kerrie is so much more than a creative mind. Kerrie is an entrepreneur, a marketer, a business leader, a mentor, and a connector. I mention connector because it was Kerrie who introduced us to Cosentino with whom we now collaborate. Kerrie is always “on” and seeks to put people and companies together whether to simply kibitz, share or collaborate. Bottom line: if you don’t know Kerrie, you should!”

“Kerrie Kelly is superwoman. For 7+ years, she’s contributed monthly home design articles in a variety of topics to STYLE Magazine’s “Home + Garden” department, where I serve as the editor-in-chief. Her creative, clickable content is consistently delivered in a timely manner and requires little to no editing. What’s more, it’s informative, fresh, and engaging. She is quick to respond, easy and enjoyable to work with, and always on the cutting edge of what’s happening in the design world. Kerrie is a powerhouse in her field and earns my highest recommendation. I look forward to many more years of partnering with her.”

"Working with Kerrie was an amazing experience- when it comes to design, she’s extremely creative, quick on her feet, and can bring any vision to life. Beyond her design expertise, working with Kerrie as on-camera talent was a dream: she’s bright, spirited, engaging, takes direction very well, and she is just an overall joy to watch."

“Kerrie has been an incredible asset to our magazine, Furniture, Lighting & Decor since we launched in 2017 and rebranded in 2018. She is an instrumental part of our advisory board and continues to guide us in specific content direction for our designer and retailer audience. Her knowledge and understanding of what our readers need to know and her ability to supply incredible takeaway insights has been invaluable. Kerrie is always willing to offer suggestions and help whenever possible. Making connections for people is one of her strong suits. Our brand is stronger for having her associated with it.”

"Kerrie goes the extra mile to not only become a product expert, but seamlessly integrate your brand into her many other opportunities. She is a true partner, focused on mutual success, and we are so happy to collaborate with her!"

“I have a very established luxury design firm in Sacramento, Nar Design Group. I recently moved my location, changed my branding colors and company name. This is where I decided to call Kerrie Kelly. Kerrie has always been on my radar for incredible branding and communications capability. I hired Kerrie to put the word out with TV, news outlets, local media and reaching out to international interests. As a promoter of my Grand Opening, Kerrie did a fabulous job keeping me informed, setting up proper interviews, media contacts and following through with a very robust action plan to meet my specific goals. As many know, I am very picky and would only hire the best for my projects and it was a complete success hiring Kerrie to take on a high-level promoter and influencer role for my company. I plan on hiring Kerrie again for brand expansion soon. Successful people hire successful people.”

"As the leading market research firm for the interiors industry, we look to partner with industry experts on the forefront of shaping design industry evolution. With broad product experience, a deep connection to nuances of the industry and a keen sense of market needs, Kerrie’s astute contributions to various research initiatives we’ve conducted throughout the design ecosystem have been critical in driving influential insights and success for our clients. She is knowledgeable, personable and highly talented!"

"Kerrie is not only an outstanding interior designer but also a true entrepreneur. She’s grown her business relationships through her savvy knowledge of clients’ needs and creating product that is functional and aspirational. She was an engaged and thoughtful license partner who came to meetings prepared with a vision of what she wanted her brand to be. Ultimately this focus brought to life a beautiful collection that we were proud to put her and our name on.”

“I have had the privilege of working with Kerrie for over a year and I have found Kerrie to be incredibly thoughtful, responsive and always willing to go above and beyond to deliver for the client. The fireplace and insert industry has a long way to go in terms of marketing and social media. Kerrie used her interior design expertise and social media insight to not only establish the Mendota brand on platforms such as Instagram and Pinterest, but we are now reaching interior designers, architects, and influencers that we previously had little means of connecting with. This type of content in some of the most influential digital spaces is proving to be a pivotal moment for the growth of the Mendota brand. We are incredibly pleased with our engagement with Kerrie, and I look forward to continuing our partnership with her and her team in new and exciting ways.”

“Our project was a full update, including bathroom and kitchen, of our 1920’s Spanish bungalow. While we did not move any walls around or do any additions, they helped with nearly every surface including counter tops, tile, hardware, hardwood floor stain, window design, courtyard gate and paver walkway and interior and exterior paint colors. Basically, everything you can see in our home. Jill and Erika did a great job. They completely understood the look we were going for and nailed it. They have a great eye for color, textures, and layout. The result is absolutely beautiful and everything flows really well together.” {Houzz}

“Our experience working with Kerrie Kelly Design Lab was fantastic! Their professionalism and keen eye for design is unmatched. We embarked on a total remodel of our home and could not have made it through the process without Lori and the team at Kerrie Kelly. Lori patiently worked with us from the beginning, starting with the floor plan design; to be sure we achieved the goals we had for the use of our home. With her help, we selected interior/exterior colors, lighting, cabinetry, flooring, counter surfaces, furnishings and the list goes on. Our project turned out Beautifully!!” {Houzz}

"Kerrie perfectly balances our presentations with perspective that inevitably elevates the conversation while respectfully offering her unique point of view. She has the ability to deliver complicated ideas through tangible, personable messaging. She connects with her audience authentically and masterfully."

Having partnered with Kerrie Kelly for over two years, I can attest that she is an exemplary designer, ambassador and creator for brands. She brings an all-in attitude, matched with the kind of tenacity and enthusiasm that makes her content both authentic and engaging. As a marketing agency owner, I've never worked with someone quite as special as Kerrie. I'm honored to partner with her and our clients, but through those partnerships, I'm also honored to now call her a friend.

"Coyote Outdoor has utilized Kerrie and the KKDL team in multiple capacities from furniture curation, social influencer extraordinaire and just general overall design guru. She hits the mark on each of those items times 100. KKDL is uber- professional combined with an in-depth knowledge of the industry and always steps ahead of the trends. She is truly a visionary in so many areas and works tirelessly until all goals are met and exceeded. So blessed to have her as part of our Coyote family!"

“The collaboration that Cosentino has had with Kerrie Kelly over the past 10+ years is nothing short of perfect. It is rare to find someone who can merge their talent into a company and give such valuable feedback, which we have used throughout the growth of our company. No one does it better than Kerrie when it comes to connecting brand partners and business to make dreams come true! “

“Kerrie Kelly is a passionate, creative leader in the design-build space. Her enthusiasm is contagious and her energy creates a real magnetism to join her. For the brands I’ve seen her represent, she dives in to learn their story, then tells it like a rock star."

About the Studio

Designed to Elevate

Creative Director

Kerrie Kelly

Meet Kerrie Kelly

Our Process

First and foremost, we want to understand your vision.

Collaborators & partnerships include:

Selected

Projects

California Casual Ranch

Sunny California Bungalow

Light Bright Transformation

Warm Modern Living

Light + Bright Brownstone

Stylish Serene Estate

Services

What we offer

Our Core Services:

In addition, we can provide:

Awards

Together, we make it work

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