At KKDL, we’re knowledge buffs and we always enjoy getting tidbits of wisdom from other industry professionals. We believe that no matter what your age or skill level you’re at, it’s key to keep those mental gears turning. We recently had the privilege of attending the inaugural lecture of the Alberini Family Speaker Series in Design at the University of California, Davis. Through “The Power of Strategy, Design, and Brand Transformation”, Lucky Brand Chairman and CEO Carlos Alberini and CCO Kin Ying Lee inspired and armed us with valuable takeaways. Mr. Alberini and Ms. Lee touched on a variety of encouraging points that our team translated into an interior design application:
Designer translation: In order to stay relevant in the interior design world, you have to embrace change with open arms. The industry is constantly changing, and with the rise of Wayfair, Amazon, and other one-stop-shop eCommerce sites we have to be adaptable to stay ahead of the curve and front of mind for our clients.
Designer translation: No matter what anyone’s personal views on the millennial generation are, one thing is for certain: They will be change makers in the future of design. The latest “millennial pink” trend is just one of many topics that have kept this generation top of mind in the design world, and it’s time we plug into their generation and get to work. Our duty as designers for the millennial generation is providing education and collaborating with them to create one-of-a-kind spaces that bring value to their life.
Designer translation: Stay true to your brand, your history, and your identity as a designer. The beauty of the interior design industry is the ability to collaborate and share your style with clients and the world. Continue to create and tell your unique story — your individuality and skill is the reason your clients have hired you!
Designer translation: Whether it’s with walk-in clients or social media followers, it’s essential to drive two-way communication to create a customer-centric culture. Committing to an interior designer in a DIY-world can be daunting for many clients, so having an obstacle-free path to freely ask questions and get uncomplicated answers in return will make the process more enjoyable for both parties.
The interior design world is constantly changing and evolving, moving from one hot topic to the next. Luckily, Mr. Alberini and Ms. Lee’s points are timeless and ring true for everyone. Special thanks to Mr. Alberini and Ms. Lee for their inspiring lecture! We can’t wait to see what next lecture is on the books for the Alberini Family Speaker Series in Design.