On November 1, I headed down to San Francisco’s General’s Residence at Fort Mason to understand what truly makes authentic luxury with an all-day learning Auth Lux Summit hosted by ROHL. This event provided the insights and information needed to educate clients while distinguishing designers as experts on the beautiful product line.
The day began with a welcome luncheon and presentation of Marketing Authentic Luxury for Designers. Following that was a session on Crafting the Authentic Luxury Bath and Understanding ORIGINAL Design & Why It Matters over dessert and coffee. We wrapped up with Designing for Luxury Boutique Hotels, Restaurants & Resorts and a wine reception with plenty of Q&A to pair with it.
As one of the Bay Area’s interior designers and ROHL Designer Guild Member, Jonathan Rachman, brought his international story to the event. Born in Sumatra, Jonathan developed an appreciation of Indonesia’s natural beauty and attention to detail in the craftsmanship of their furniture, textiles, and sculpture. An education in Switzerland afforded him the luxury of traveling across Europe to some of the best antique markets in the world. Living in Paris, he frequented its famed flea market and developed a keen eye for collections-something for which he’s now well regarded.
It was a pleasure to meet Jonathan and the other presenters that included Greg Rohl, VP of Marketing for ROHL; Samantha Nestor of Chrysanthemum Partners; Jonathan Zanger of Walker Zanger; Christine Elderkin-Campos of Victoria + Albert and Martin Goebel of Goebel & Co.
And what a beautiful day in San Francisco…