Posted on Sep 4, 2019

LG Electronics USA has opened its Experience & Design Center in Napa Valley, CA, showcasing nearly 200 LG home appliances, including its newest built-in luxury brand, Signature Kitchen Suite. Our ASID Board recently had the pleasure of spending a few days in the innovative space, enjoying all that comes from the wine country and Signature’s amazing culinary team. The multi-million-dollar center is designed to provide visitors – including retailers, designers and builders – with unique culinary, design and technology experiences using the live appliances.




The centerpiece of the 23,000-sq.-ft. facility is the Signature Kitchen Suite demonstration kitchen, equipped with pieces from the line designed for Technicureans, a new generation of cooks who combine their passion for food with their appreciation for innovation, according to the company. Product experts and onsite executive chefs will provide hands-on training that brings the Technicurean lifestyle to life, in partnership with local wineries and produce farms as suppliers.



The Signature Kitchen Suite appliances demonstrated in the Experience & Design Center include a pro-style range available with built-in sous vide modality on the cooktop. Consistent with Signature Kitchen Suite’s “true to food” philosophy, the luxury appliances also include built-in column refrigerators and freezers, new wine coolers and more.



Another key feature of the design center, which features more than 20 vignettes, is the AI Lifestyle Zone that showcases LG’s artificial intelligence technology and smart home innovations. LG offers a wide selection of Wi-Fi-enabled appliances, and the Center shows how LG home appliances help enable designers, builders and dealers to create a smart home ecosystem for their clients.



“The opening of this state-of-the-art design center marks a key milestone for LG home appliances in the U.S., providing our partners with unique interactive brand experiences across our product portfolio,” said William Cho, president and CEO of LG Electronics North America.

Zach Elkin, general manager of Signature Kitchen Suite and LG for Builders, said, “Already one of the world’s foremost culinary destinations thanks to its top-rated wineries, restaurants and education centers, Napa Valley is the ideal location. Establishing our base here gives us unmatched access to the best vintners, farmers, ranchers, fisherman and other craftspeople that are living out a mission every day that is true to food.”

The Experience & Design Center was designed with environmental sustainability at its core, incorporating LG commercial air conditioning and LG LED lighting systems. The new facility is also 100-percent powered by renewable energy and carbon neutral certified, further underscoring LG’s commitment to greener living. Thank you Signature for your hospitality and for sharing your incredible new showroom with us!