Last week we had the pleasure of going behind the scenes with Westlake Royal Stone Solutions, talking design trends with Sarah Lograsso, Eldorado Stone’s director of marketing and product design. I couldn’t be more honored to serve as their design partner bringing innovative stone solutions to the design community and general public. We look forward to sharing that video filmed in the Napa Valley at Brasswood, but for now we are equally excited about the two-page Luxe Magazine spread in this month’s issue.
From a front façade to a fireplace design or a spa-like bathroom wall, stone plays an integral role in creating exterior and interior places that feel both sturdy and stylish. For decades, Eldorado Stone has been inviting architects, designers, builders and homeowners alike to explore the possibilities as they seek that marriage of beauty and function. With a wide range of premium stone profiles and a second-to-none approach to the development and application of trend-leading color palettes, the company has become a beloved stone resource. And now, it’s entering a new chapter … “Through a brand refresh and novel product offerings, our goal is to continue to promote a lifestyle-centric perspective and emphasize how stone can play a key role in creating spaces where memories are made and design influences the everyday moments of life,” says Sarah Lograsso, Eldorado Stone’s director of marketing and product design. “We want to help people curate the perfect backdrop for every space.”
“Every home should be uniquely designed for the people living in it, especially with respect to evoking emotion and forming lifelong memories. Adding textural touches is a wonderful way to set a tone for each space.” – Kerrie Kelly of Kerrie Kelly Design Lab, an Eldorado Stone Design Partner
“With respect to new product development, we look carefully at the influence of people’s lifestyles on architecture and design, and how the comprehensive purpose of everyday environments will impact those who inhabit them in a very practical way,” Lograsso says. “We look to where a client chooses to spend time and what draws them into that space. Is it a tranquil and serene retreat for unwinding at the end of the day? Or is it the hustle and bustle of a lively kitchen for family gatherings? Perhaps a curated display of adventures traveled? Any of those elements can spark inspiration and play an integral role in shaping beautiful spaces.”