Bringing a product to life is always a rewarding experience—but when that product reflects months of thoughtful collaboration and design innovation, it becomes something truly memorable. That was the energy on set during our recent shoot with Katrina Ralston, President of Feeney, Inc., to unveil our brand-new Laser Cut Collection.
Set against a beautiful California backdrop and a carefully curated tablescape, Katrina and I shared the story behind the collection—from initial concept to final execution. Designed with the professional in mind, these panels elevate both indoor and outdoor spaces, offering flexibility through nine distinct, style-forward patterns.
Katrina captured it perfectly on camera: “This collection brings together form, function, and artistry. We collaborated with Kerrie to create nine unique styles that let designers customize their spaces with confidence.”
As we filmed, it became clear how much heart and strategy went into this line. Each design—from the tailored geometry of Mad for Plaid to the sculptural elegance of Ahead of the Curve—was crafted to allow designers to tell a story, define a space, or simply add beauty and structure. I shared on set, “Whether it’s for indoor privacy screens, railings, or statement walls—these panels give you the freedom to design with intention.”
We also took time for individual design sound bites—each one a nod to the inspiration behind the pattern. Think woven cane, Art Deco curves, classic brickwork, and global geometry—all distilled into modern metalwork.
This behind-the-scenes moment wasn’t just about launching a new product. It was about celebrating a partnership rooted in creativity, craftsmanship, and a shared vision for where design is headed next.
As Katrina closed our conversation: “This is just the beginning. We’re so excited to see how the design community brings the Laser Cut Collection to life.”
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